We are increasingly being approached by financial companies or organisations who are interested in how they can use social media as part of their financial communications messaging.
One of the services we offer in this area is social media audits to carry out research into the conversations that are taking place around companies, and to identify the issues that could impact upon their reputation and standing in the markets. Audits, for example, can be used pre and post AGMs; in the run up to and after key results announcements and as a way of keeping in touch with how influencers in the market are reacting to an organisation’s business developments. Audits help communications professionals to understand how they can use social networks and social tools to understand and engage with key stakeholders, fans and critics before others take ownership of the conversation.
Phil Davis, who used to be a staff journalist for The Financial Times will be helping us assess the data we unearth during specific social media audits. Phil now freelances for the FT and the Economist Group and also writes for the British Airways First Class magazine. He will help us test the credibility of blogs and other social network sites which are commenting on the activities of a company, and will provide his own insights based on the conversations taking place.
We believe that audit research tools require the involvement of social media experts and industry experts in order to deliver real value to the companies who are keen to understand more about how they and their brands are being affected by social media. If you are interested to know more about our social media audits please get in touch to see how we could help you.