Don’t assume that online conversations aren’t interested in you
I have a professional interest in the asset management industry. The
rather dry weekly FTFM supplement in the Financial Times each Monday is
therefore compulsory reading.
Imagine my surprise when I came across an article on page 2 of yesterday’s
supplement called “Bloggers clash over operational costs“.
The article is actually about a debate taking place on a blog hosted on
the FT site about an earlier FT article, and so the piece is somewhat
self-promoting. However, it is interesting to me that a lively, informed
debate is taking place online about how much asset management firms care
about operational costs. It just goes to show, no matter how specialist
your niche, there is always potential for a relevant online conversation.
At ItsOpen we spend a lot of time talking to clients about online
conversations. Many corporate communicators feel that the only
conversations that happen online are either between consumers comparing
products or between individuals with ill informed opinions.
In truth, new online conversations are cropping up all the time -
communications teams should ensure that they at least have a means of
listening to them in place.
If people are talking about the operational costs of asset management
firms there’s every chance there will be someone talking about your
business, its strategy or its performance some time soon.