The Ecologist magazine is no longer available in print. The magazine has switched off the presses and is only available online at www.theecologist.org. In print, the magazine’s director, Zac Goldsmith, says the publication is limited and can never reach the audience it aspires to reach. ‘Online our potential readership is limitless. If we get it right, we can reach millions,’he says.
Of course there are sound environmental reasons for The Ecologist to be saving trees. But you do begin to wonder how long it will be before other magazines and newspapers turn off the presses. Could this be the start of a trend?
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