Leading internet guru Jeff Jarvis is going to be speaking with members of the Social Media Leadership Forum next Monday.
The famous thorn in the side of Michael Dell – the original ‘Dell Hell’ blogger – and author of the best-selling, ‘What Would Google Do?’ will be talking about the ideas in his new book, ‘.
In his new book, Jeff Jarvis talks about the ‘radically public company’ which will encourage all of its employees to use the tools of the public net to have direct and open relationships with customers.
The radically public company would open up as much data as possible about its products and process. It would become collaborative, opening up design, support and marketing even strategy to its public.
Controversially, he suggests that the radically public company might – just might – be able to all but eliminate advertising, relying on customers to sell products for them. ‘Wouldn’t that be nice,’ he says, ‘the company that doesn’t bother us?’
What I really like about Jeff Jarvis is his imagination, his ideas and above all his optimism.
‘As we face epochal change, it is fine and necessary to ask what could go wrong and to guard against our worst-case fears,’ he writes. ‘But it is also vital that we recognize new opportunities, envisioning the sort of society we can build upon an ethic of sharing’.
Jeff Jarvis blogs at www.buzzmachine.com. This is a great opportunity to hear first hand from one of the finest minds on where the internet is heading.
The Social Media Leadership Forum is a UK initiative and has been going for nearly two years. The idea is to create a community of ideas to help support and inspire companies to change their thinking and re-shape themselves so they can continue to be successful in the future. It is based on the philosophy of ‘collaborative intelligence’. By sharing we all get stronger.
We are thankful for the fantastic support we are receiving from some of the world’s leading companies. And next Monday we think Jeff Jarvis is going to make an important and positive contribution to how leading businesses continue respond to the spread of the internet.
This is your opportunity to be part of history-in-the making.
If you want to join in; if you want to hear one of the world’s leading internet thinkers, please email me at and I will do my best to try to get you involved.