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How EMC re-built and re-branded using social media

Here’s an interesting case study/interview with EMC about how they have used social media to grow the business. They have even used career fairs at Second Life – and they work!

Full interview/case study is here.

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Some other posts you'll find interesting:

  1. FedEx looks to social media to humanise the business
  2. ItsOpen and the Groundswell
  3. Enjoying social media

This entry was posted on Thursday, August 27th, 2009 at 10:18 am and is filed under Comment. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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