Mark White, who works for us as a blogging and Twitter consultant, has written an interesting post about how social media is profoundly affecting what we do and how we interact. He makes the point that there are still companies who seem to believe they can ignore or avoid it.
‘Well, they can certainly elect not to actively participate, but that doesn’t mean that they won’t be involved,’ he writes.
Quite rightly Mark is encouraging companies to embrace social media rather than fight it. And he highlights the fact that the experience of being involved with social media can be enjoyable.
I would strongly agree. Social media is an opportunity to express yourself, be creative, share knowledge, be part of wider communities, be respected and be recognised as an expert.
You can read the full post here. Enjoy it!