Some companies are still wondering if social media works in a B2B context. It does. Social media does not positively discriminate for or against any particular audience. These new tools are available to all audiences.
For a good example of how B2B communications can be supported with social media, take a look at how IBM used social media to energise customers for a conference held earlier this year. IBM used twitter, blogs, video and linked in to generate a buzz around the conference and to get people participating.
Some other posts you'll find interesting:
- Social media conference for recruiters
- Is social media the emperor in his latest new clothes?
- Social media video competitions support empowered audiences