Social Media is for B2B too!

Some companies are still wondering if social media works in a B2B context. It does.  Social media does not positively discriminate for or against any particular audience.  These new tools are available to all audiences.

For a good example of how B2B communications can be supported with social media, take a look at how IBM used social media to energise customers for a conference held earlier this year. IBM used twitter, blogs, video and linked in to generate a buzz around the conference and to get people participating.

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Some other posts you'll find interesting:

  1. Social media conference for recruiters
  2. Is social media the emperor in his latest new clothes?
  3. Social media video competitions support empowered audiences

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