We spend a lot of time reminding clients that content posted online has the same legal status as something that appears in print.
This story from the US backs up this advice. A blogger using Google’s blogger.com network used defamatory language about a New York fashion model. The model’s attorney demanded that the blogger’s anonimity was lifted in order for a defamation suit to be pursued. A judge has ruled in favour of the model and Google have been forced to reveal the blogger’s identity.
This situation could easily repeat itself if employees from your organisation are commenting online in an uncontrolled manner. A set of employee social media guidelines, highlighting the pitfalls and of course the vast opportunities that social media presents, is now a must for any organisation.
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