UK government: “use of Twitter out of keeping with the ethos of the platform…”

News that the UK government has published its “Twitter strategy for government departments” highlights how Twitter has crossed well and truly over into the mainstream.

However, the government paper is twenty pages (5382 words) long. As Alan Travis of the Guardian points out, this would equate to 259 tweets!

At ItsOpen we recommend that our clients create and publish social media guidelines and policies for communicators and staff in general. However… twenty pages on Twitter seems a little like overkill to me!

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