Pizza Hut is advertising for a summer “Twintern” – someone to be their social media journalist who will share what is happening at the company and interact with fans in 140 characters or less.
The intern will also monitor online conversations about the brand, alerting staff of any developing negative conversations.
The internship will be based at the company’s headquarters in Dallas and will be an integral part of the PR team, focusing on new and emerging social media such as Twitter, Facebook, and others.
Good to see a major company taking Twitter seriously. There is so much that you can do with Twitter. One service we are offering is: using Twitter to communicate with journalists. And we have a real live journalist who can tell you what works best.
There is a risk with Twitter that you just go ahead and do it. Without thinking what will work best and what are the best policies to follow. So we strongly advise taking specialist advice before plunging into the world of tweets.
Also despite what Pizza Hut is doing. You don’t have to be young to use Twitter or to understand its power as a new communications channel.
Some other posts you'll find interesting: