The PR team at Domino’s Pizza in the US are being held up as a case study of how to deal with a crisis with its origins in social media.
A couple of Domino’s employees posted a on YouTube showing them doing some pretty unpleasant things to food about to be served to customers.
A piece in USA Today following the story highlights a checklist for PR teams managing social media crises.
Interestingly, the advice in the article mirrors the advice we’ve been giving to companies over the last few months. Make sure you have a reliable means of monitoring social media, set guidelines for staff use of social media and respond quickly to flash points.
See the USA Today piece here.
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