Zappos.com is cleverly using quirky product videos on its blog which are also available on YouTube. If you like what you see on the video you can simply click through from the video to buy the product. Using LinkedTube which enables you to link to your e-commerce web site. How neat is that?
Now don’t tell me that there are not other retailers out there who could
be using these methods to engage their social media audiences and drive sales?
What’s good about these videos are that they are fresh, direct and quirky. It’s like you are having a conversation with a fun friend. Which is spot on. They are not slick traditional PR corporate ad videos. Far from it. Zappos has got a great intuitive grasp of the power of social media. It’s a valuable case study.