For those companies just starting out with social media, it can be useful to see what other organisations are doing. Especially ones, like Intel, who have a well-developed programme which has won praise from informed bloggers.
If you are interested to know how to get started, read this interview with Kari Aake, Intel’s director of consumer and social media.
Kari says that Intel is aiming to use social media to ‘drive conviction for Intel’ ie they want to make their customers feel good about them.
Now they integrate social media into their marketing, PR and business strategies. Easier said than done. So how did they start? By listening and learning. At ItsOpen that is just the approach that we encourage our clients to take and on the whole it seems to be working well.