A lot of people out there are getting frustrated with their web sites.
They are too clunky; getting through them is like wading through soup and they are not fast and responsive.
Which is why people are turning to blogs. But how is a blog so different
from a conventional web site?
1 It is interactive (people can post comments, and you can reply).
2 It is typically written in a conversational voice. (It is more personal than a dry, official-sounding corporate web site).
3 It is an efficient way to alert interested reader every time something new is added, without using email. (People can use RSS to easily subscribe to blogs and they will then know if a new post has been added).
4 Blogs are typically frequently updated, which means they can get higher in search engine results than they can with a static site.
5 Blogs can act as a form of viral marketing.