Dell is way ahead of a lot of companies when it comes to engaging with social media. Learn about their journey by reading these two presentations by Kerry Bridge. One explains generally about how and why Dell is engaging with social media and the other is about Twitter and brands.
These are useful because they spell out the different uses of Twitter which are often overlooked by some companies and also it highlights the results that Dell is getting through Twitter. Many companies have not sat down and thought through social media marketing plans for Twitter. They are just scratching the surface with this immensely powerful tool or they break out in a sweat when anyone mentions it!!
The main Dell presentation underscores the importance of social media and its unique properties as a medium for engaging with key business audiences and how you measure the success of social media.
Some other posts you'll find interesting: