After a disastrous and well documented early foray into the world of social media, Dell has turned the situation around and is now a clear leader in this fast evolving field. The company has a coherent and well-managed approach towards engaging with and listening to customers through blogs and Twitter.
From this latest update from their chief blogger, it is interesting to read that they are now consolidating their main blogs (when many companies don’t even have any blogs!) Some criticism from customers said they had too many blogs.
Which is maybe a lesson to bear in mind. Focus is crucial and you have to ensure you have something interesting and valuable to say. Interestingly they are now looking at ways of improving how they share the content that is generated through their blogs and online communities.
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