Success at Dell

Dell has posted some interesting stats about its success with social media. Chief blogger Lionel Menchaca reveals that the company’s followers on Twitter, Facebook and its own sites now number 3.5 million – a fan base “roughly the size of the population of Chicago”.

What has especially caught attention is Dell’s return in sales revenues from its presence on Twitter, which Menchaca puts at more than $6.5m. That’s not much in terms of its total revenues, but confirms that social media is not just about raising awareness but can impact directly on the bottom line.

Check out the full post, which carries other interesting stats, as well as background about Dell’s efforts to get to grips with the new medium.

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