Corona Light have created a brand new Facebook initiative with one ambitious aim: To become the “Most Liked Light Beer” on Facebook.
The beer brand has dedicated their advertising methods to increase their Facebook fans. Their campaign involves adverts on Break.com and NFL.com, along with a huge social media and page span display ad campaign.
The campaign hopes to tempt fans to the page with the opportunity to have their photo projected on the Time Square digital billboard, if they upload them on to their page. It’s not just limited to New Yorkers either. Images of the projection will be added to the Facebook page, so the featured fans can share them with their friends.
At the moment, Corona Light ranks eighth among light beers. Considering our recent post on Facebook fans who recommend a product to their friends, it makes sense for Corona Light to concentrate their promotional efforts on the social network. In fact, Corona Light has seen sales increase by 1% in early August, since the campaign started, when competitors are seeing falling sales.
In the meantime, Corona Light have further plans for the campaign, branching out to other media channels. Could we be in for a video campaign, similar to those from Old Spice and Tippex?
What do you think about Corona Light’s campaign? Bold or dangerous?
- Times Square billboard competition drives consumer engagement with Corona Light (wave.wavemetrix.com)
- Corona Light Launches Facebook Campaign (webpronews.com)
- Corona Light Tempts Facebook Users With Times Square Billboard (allfacebook.com)