Blogger has announced the release of two more official gadgets for their templates: Total Pageviews and Popular Posts. Total Pageviews will display the number of views your page has had, while Popular Posts will display a snippet of the top 10 most popular posts on your blog.
These two releases follow the addition of a Stats tab, giving bloggers further information on the visitors of their blog. The expanded analytics bring the popular blogging platform a step closer to WordPress in terms of drilling down into your blog.
Blogger is an excellent example of an online service that constantly listens to feedback in order to improve the experience for its users. A social media strategy needs to constantly adapt and change according to the needs of your business and customers, and this includes your blog or website. Blogger have therefore managed to increase their competitive advantage by keeping an open mind and being flexible.
However, it will be interesting to see how popular the Total Pageviews gadget really is with bloggers.