What would Google do?

blogdaddyJeff Jarvis, owner of buzzmachine.com, has just brought out a new book called ‘What Would Google do?’ It is a fascinating account of the effects that Google thinking is having on our culture and businesses. In one section of the book, he considers how Google would run restaurants and the automotive industry. It is controversial, thought-provoking and essential reading for anyone interested in social media.

Jeff Jarvis writes about social media for The Guardian and blogs at buzzmachine.com.

You can hear him being interviewed about his new book here. Well worth a listen.

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