What does FourSquare offer to businesses?

A lot of talk is taking place about Foursquare at the moment. Some see it as the next social networking service to follow Twitter. But what does it really amount to? Behind the hype, what does Foursquare offer to businesses?

Here is a good basic introduction piece to FourSquare which looks at the issues in a sober way and will help keep you informed.

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Some other posts you'll find interesting:

  1. Tips for companies on how to use location-based marketing
  2. Twitter for businesses
  3. The proper use of social media by businesses

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