UK retailers slow to warm to social media

Found some interesting stats here on the extent to which UK retailers are using social media.

The take-up is steady, but patchy, according to a study by dotCommerce. It found that 42% have a social media presence, but that only 10% use more than one social media network and only a third of retailers with a Twitter or Facebook account promote them on their web site.

Twitter is more popular with larger brands than smaller ones – 42% compared with 12%. But the smaller companies are more active when it comes to blogging.

The report is free to download here.

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