UK retailers slow to warm to social media
Found some interesting stats here on the extent to which UK retailers are using social media.
The take-up is steady, but patchy, according to a study by dotCommerce. It found that 42% have a social media presence, but that only 10% use more than one social media network and only a third of retailers with a Twitter or Facebook account promote them on their web site.
Twitter is more popular with larger brands than smaller ones – 42% compared with 12%. But the smaller companies are more active when it comes to blogging.
The report is free to download here.
Some other posts you'll find interesting:
- US retailers benefting from social media
- ItsOpen Social Media Insight Reports
- New stats: 88% of marketers use social media
