Twitter has recently announced that they’re closing , an account used for exclusive offers for Twitter users.
The account has been going since earlier in the year, as a response to people asking how the social networking giant makes money. The account showcased exclusive deals from companies like Disney and Gap, earning it a following of over 230,000 deal chasers.
Twitter COO Dick Costolo claims the account had “tremendous early success with it, but it needs to be reworked or rethought.”. So, why are they pulling it?
Could it have been the quiet way the company launched the account, which suggested a lack of confidence in the development? Or a lack of big brands stepping up to advertise with the site? Aside from Disney and Gap, the majority of brands are smaller stores and online boutiques.
The account was also mainly limited to USA deals, a mistake surely considering that London is the Twitter capital of the world
This isn’t the end of Twitter’s advertising attempts though. Earlier this week, Twitter announced plans to open up their current promoted tweets, which can often be found in the Trending Topics, to further brands. Ads can also be seen next to Twitter search results.