The Buzz about Buzz

Will Buzz help Google keep up with Facebook? That’s the question. Well no, not really. Google is hardly a social site and seems just to be intent on slapping social functionality on top of applications. Its main interest is generating relevant data for search results to help its ad business.

There’s been some criticism of Buzz. Commentators have pointed out that it is limited and you can for example bring Twitter into Buzz but not use Buzz to publish Twitter.

But I think the last word has to go to Jeff Jarvis who points out that ‘the internet is our social network’.

It’s a question of finding the best ways to organise the internet. Social networking will never be won by one particular site. The internet is far bigger than one site – even bigger than Facebook.

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Some other posts you'll find interesting:

  1. Jeff Jarvis addresses Google HQ on Google
  2. Google buzz shows importance of open thinking (and testing) around social media
  3. What would Google do?

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