Harnessing Social Media at The Economist

Ben Edwards, Executive Vice President for The Economist Group, who runs The Economist’s online publishing business, will be giving a breakfast seminar to members of the Social Media Leadership Forum on March 4.

In this seminar, Ben will be talking about how The Economist Group is using social media – how their strategy is evolving, the social media channels they are using and how they are measuring the results.

The Economist is using Twitter, blogging, YouTube and Facebook. In particular it is interesting how they are using Facebook – with the number of fans building impressively.

It is good to see a global media organisation which has such a strong reputation in business circles embracing social media in innovative ways.

Members of the Social Media Leadership Forum – which is managed by ItsOpen – include Aviva, Shell, Motorola, First Direct, Unilever, Asda, SAB Miller and Vodafone.

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Some other posts you'll find interesting:

  1. Last call for The Economist!
  2. The Economist and the Social Media Leadership Forum
  3. Social Media Leadership Forum Launches

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