Whoever is dealing with the social media for Sesame Street this year deserves a medal. The classic TV series has always been popular with children and parents alike for its fun take on education. Many of the characters have taken on a cult status over the years, with Elmo in particular becoming a hit toy every Christmas and gracing the t-shirts of trend-loving students.
But this year its cult status reached new levels, with a series of parody videos on YouTube.
The latest video spoofs Apple with the song “There’s an app for that”, for the ‘iPogo’ (an interactive pogo stick.) Have a look at the video below.
The Old Spice spoof is another must-watch, getting over 2.6 million views in just five days.
Companies often want to produce videos that they hope will go viral, but they tend to go about it the wrong way: by saying “let’s make a viral”. If you set out to make a ‘viral’ rather than thinking about what people might genuinely want to watch and forward to friends, you’re already on the wrong track.
The creators of Sesame Street have thought about what they do best, thought about what people on the web are interested in, and made them something that’s both true to their brand and perfect for sharing online.
What’s your favourite successful brand viral?