John and I spent this morning with William Baldwin-Charles, head of Media Relations for Tate&Lyle, who told me their marketing department had put a pancake on YouTube and it has attracted millions of viewers. He encouraged me to take a look.
I think this is the one! If it isn’t maybe William could direct us to the correct one. But this underlines how a simple fun idea can spread so fast. I think it cost a few thousand to put together. But it is probably a lot more efficient than traditional PR or an ad.
If you have any more interesting YouTube examples (business to business in particular we’d be interested in), send them our way or post the link in the comments below and we will put them up here.