Inspirations from the ClueTrain Manifesto

cluetrain-2Published in 2000, is one of the key works which explains the rise of social media. It made quite an impact on me when I first read it. You can read it for free here.

Here are six lessons which the Cluetrain Manifesto teaches in its 95 theses:

1 Markets are conversations

2 Markets consist of human beings, not demographic sectors

3 Conversations among human beings sound human. They are conducted in a human voice

4 Whether delivering information, opinions, perspectives, dissenting arguments, or humorous asides, the human voice is typically open, natural, uncontrived

5 People recognize each other as such from the sound of this voice.

6 The internet is enabling conversations among human beings that were simply not possible in the era of mass media

Leave a comment