Over the weekend The Financial Times recommended as one of the best business books of the year.
Don Tapscott, co-author of the book, is going to be speaking with members of the Social Media Leadership Forum on 7 December.
The book – a sequel to the international bestseller, Wikinomics, looks at how mass collaboration can alter how our financial institutions and governments operate; how we educate our children; and how the healthcare, newspaper and energy industries serve their customers.
Linda Lorimer, Vice President, Yale University, has described Macrowikinomics as ‘An extraordinary book…should be required reading for all who want to create positive change for institutions and organisations.’
Mark Parker, CEO of Nike, has described MacroWikinomics as ‘A masterpiece. An iconic and defining book for our time’.
If you wish to become a member of the Social Media Leadership Forum to be able to listen to Don Tapscott and ask him questions, then please contact Simon Welsh () for more information.
The Social Media Leadership Forum is run by ItsOpen (itsopen.co.uk), the specialist social media strategy consultancy.