Dell update

A newspaper based in Austin, Texas, has done an interesting update on the use of social media by its friendly neighbourhood computer giant, Dell.

After launching a social media and community department four years ago, to manage consumers’ burgeoning use of the Internet, the company now treats social media just as much a part of doing business as conventional advertising, the paper says, using it in all its departments to connect with customers.

Some 3.5 million people communicate with Dell via Twitter, Facebook, Direct2Dell and IdeaStorm, according to the company’s latest statistics, and around 1.5 million customers follow it on Twitter.

Recently it recruited three high-profile social media experts, including Adam Brown, who was previously director of digital communications at Coca-Cola.

Read the article here.

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