Business social network Yammer beats the competition

Have you heard of Yammer? If not, with over one million users in 135 counties, it probably won’t be long before you’ve heard of it and used it.

The business social network, similar to a corporate Twitter, has been around since September 2008. Its CEO, David Sacks, recently told Mashable that they’ve got a client base that more than 80% of the Fortune 500.

Yammer lets you create a social network for your business where users can share links and information with each other in bite-size form. There’s a free version and a paid version with a few more bells and whistles.

So how could using Yammer could help your business?

Xero, the online accounting software company specialising in simple accounting solutions has found Yammer invaluable for keeping the channels of communication open and friendly during a quick business growth. Yammer allows them to share and discuss information in the same way they did as a small team, despite being based all over the world.

For more insight into what Yammer has brought to Xero, check out this video.

One Response to “Business social network Yammer beats the competition”

  1. It's Open 2011 social media predictions | It's Open - Strategic Social Media Agency Says:

    [...] social media networks like Yammer allow users to easily share information without the formality of email. Having a system where users [...]

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