At ItsOpen we believe that companies should be collaborating with their customers and supporting them using social media. This is what Best Buy is doing. Take a look at how they are dealing with and handling customer questions in an open environment. They are committed to open conversations about their products and services and this is supported by a customer and company pact on a wiki.
This is what we believe creates a premium in today’s market. It is about enabling customers to collaborate with you in creating, distributing, marketing and supporting products.
Some other posts you'll find interesting:
- Social media video competitions support empowered audiences
- Seagate aim to get closer to their customers using social media
- Include your customers in the conversation – the value of reviewing products