We’ve said it before and we’ll say it again. There’s nothing worse than seeing a brand use social media to broadcast at customers and fans, without taking the time to read or respond to replies. So this year, make sure you read your Twitter feed/Facebook comments/YouTube reactions, and take the time to respond. You’ll get more out of social media if you treat it as a conversation rather than a broadcasting tool
Set some goals
There’s no point kicking off a social media campaign if you don’t already have some goals in mind. Do you have a set number of followers you want to hit, or an increase in sales? Draw up a set of goals, then check regularly to make sure you’re on target.
Measure your results
Following on from setting goals, you need to find a way to measure your results. Whether you look at your website traffic, your customer service satisfaction levels or your follower numbers, you need to find a way to measure your results.
Out with the old, in with the new
Have you been using Twitter for a year now, with few results? Consider revamping your social media campaign to include other methods, like FourSquare or review sites like TripAdvisor, to get the most out of your activity. Different companies will find different methods work, so there’s no ‘set way’ of using social media.
Schedule in social media time
It’s all too tempting to tweet or Facebook throughout the day, with no designated time to focus on it. Which can end up being more unproductive then you think. Instead, set aside some time in the morning and the afternoon to check your social media accounts, or use a timer like Time Tracker, which tells you exactly how much time you’re spending on each site.
What are your social media resolutions for 2011?