What makes a great Facebook campaign?

We’re constantly bombarded with tips and tricks for how to create the best Facebook campaign. But sometimes, it’s nice to have a common-sense, straight-forward approach that outlines the basics. This infographic below, the Anatomy of a Killer Facebook Ad Campaign takes you through all the ( more…)

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Why brands can’t dismiss the impact Twitter has on PR

Up until Twitter became mainstream, brands didn’t have to worry too much about a mass backlash – unless it made it to the papers. Now, more and more brands are slipping up when it comes to underestimating the amount of power the Twitter community has. Already this year, a number of brands have ( more…)

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