What makes a great Facebook campaign?

We’re constantly bombarded with tips and tricks for how to create the best Facebook campaign. But sometimes, it’s nice to have a common-sense, straight-forward approach that outlines the basics. This infographic below, the Anatomy of a Killer Facebook Ad Campaign takes you through all the ( more…)

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Facebook Classic for Chrome: users rebel against the new layout and Timeline

Every time Facebook launches a new feature, layout or look, a group of users voice a negative opinion about it. Inevitable really, not everyone likes change. The level of anger is quite surprisingly though, considering it’s a free service that people don’t have to use. But it does go to ( more…)

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We helped the Met Office strengthen its reputation

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We’re used to getting the weather reports from television, radio or the web. But these days we can also talk with the forecasters directly. Here the Met Office’s Dee Cotgrove talks about the organisation’s increasing use of social media. The Met Office is one of Britain’s oldest and most highly ( more…)

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Why brands can’t dismiss the impact Twitter has on PR

Up until Twitter became mainstream, brands didn’t have to worry too much about a mass backlash – unless it made it to the papers. Now, more and more brands are slipping up when it comes to underestimating the amount of power the Twitter community has. Already this year, a number of brands have ( more…)

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