We’re constantly bombarded with tips and tricks for how to create the best Facebook campaign. But sometimes, it’s nice to have a common-sense, straight-forward approach that outlines the basics.

This infographic below, the Anatomy of a Killer Facebook Ad Campaign takes you through all the steps of setting up a successful Facebook Ad Campaign. There is an element of bias here, AES Connect which created the infographic is a Facebook app developer. But, it’s still worth checking out.

The checklist at the bottom detailing all the things you need to do is handy, and the stats about Facebook and its influence on a users’ shopping habits makes for interesting reading.