Our research projects are commissioned by clients who want to understand the future developments within their area of business.
In the case of First Direct, we analysed the digital future of customer service, a report the Financial Times commented on extensively. For Royal Dutch Shell we mapped how company reputation management is changing.
The start of a research project is an open conversation with our client about the issues and opportunities currently faced. Together we find a scope of investigation that will meet a particular business problem, or move the organisation’s thinking to a point where they can make a better decision.
Our actual research is based on multiple interviews with practitioners and experts, as well as extensive desktop research and field observations.
Research projects are not complete without an educational element, and together with our clients we bring the knowledge we have created back into the organisation, making sure it is seen and heard by those who really need to.