first direct and It’s Open report featured in the Financial Times

The Future of Customer Service report, written by ItsOpen on behalf of first direct, has featured in an article in the FT. The piece by Paul Taylor is titled “Social CRM mirrors rise in customer power.”

See also previous posts over on the Social Media Leadership Forum, as well as the slide-deck and the full report embedded below:

The future of customer service – the rise of the social customer

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Future Of Customer Service: The Rise Of The Social Customer report


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