Why brands can’t dismiss the impact Twitter has on PR

Up until Twitter became mainstream, brands didn’t have to worry too much about a mass backlash – unless it made it to the papers. Now, more and more brands are slipping up when it comes to underestimating the amount of power the Twitter community has. Already this year, a number of brands have ( more…)

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Time for a social media spring clean?

How often do you go to register to a new site, and see Facebook and Twitter as options for signing in? It’s an easy option, saves you time inputting all your details and can also help you find other Facebook and Twitter people in your network on the site. Handy, but just how many sites do you give ( more…)

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Cabbie uses Twitter to increase and retain business

We love to hear about unusual and interesting ways that businesses, and in particular small businesses, are using social media to improve. So we’re rather charmed with a recent story about Chicago taxi driver Rashid Temuri. Rashid uses a mix of Twitter (@ChicagoCabbie), Google Latitude and Find ( more…)

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Can Facebook get you a job?

Following in the theme of careers and job hunting, which many people tend to think about at the start of a new year, we’ve found an infographic that shows just how much influence social media has on finding a new job. Some of the stats are unsurprising – it’s rather predictable that 1 in ( more…)

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