How to use Twitter to engage journalists?

Recent studies have shown that journalists increasingly use social media and Twitter in particular as a source for stories. This trend is bound to increase. As a consequence many of our clients want to know how they can best use Twitter to engage journalists. They want to know the proper etiquette, ( more…)

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We helped the Met Office strengthen its reputation

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We’re used to getting the weather reports from television, radio or the web. But these days we can also talk with the forecasters directly. Here the Met Office’s Dee Cotgrove talks about the organisation’s increasing use of social media. The Met Office is one of Britain’s oldest and most highly ( more…)

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Sodexo and Twitter for students

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The meteoric rise and impact of social media the world over has brought about a revolution in communication. But how do large companies embrace it? Many companies – and Sodexo is no exception – have been slow to see and harness the benefits of Twitter and Facebook to talk to and with customers. Social ( more…)

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