How to use Twitter to engage journalists?

Recent studies have shown that journalists increasingly use social media and Twitter in particular as a source for stories. This trend is bound to increase. As a consequence many of our clients want to know how they can best use Twitter to engage journalists. They want to know the proper etiquette, ( more…)

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Old Spice, Tippex and the rise of interactive virals

With a record number of companies pouring money into social media (eMarketer: Social media ad spend to hit $1.7 billion in 2010) we’re starting to see some really interesting viral campaigns popping up all over the place. Think back over the last year, which campaigns have been the most memorable? Old ( more…)

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Which is better, traffic or engagement?

Have you ever had a post that went viral, bringing plenty of traffic to your site but very few comments or interactions? Would you consider that to be a good or a bad thing? The reality is, engagement is actually extremely tricky to measure. While traffic can be measured by page views, time spent on ( more…)

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