For an interesting case study of a company using Twitter effectively to promote its brand and support its customers, take a look at , a chain of natural and organic food supermarkets. Whole Foods Market uses its Twitter channel in a number of different ways: from answering customer enquiries, through announcing company news, to promoting products. It recently introduced a new Tweet of the Week competition – anyone mentioning @wholefoods in their tweets is in the running to win a $25 gift certificate.
It’s a cheap and simple way to recruit customers to be part of its marketing channel.
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