Whole Foods Market: Using Twitter to build the brand

As Justin recently highlighted in Bloggerati many marketing executives still don’t know that Twitter exists, or how it can impact their brand (Facebook targets Twitter).

For an interesting case study of a company using Twitter effectively to promote its brand and support its customers, take a look at , a chain of natural and organic food supermarkets. Whole Foods Market uses its Twitter channel in a number of different ways: from answering customer enquiries, through announcing company news, to promoting products. It recently introduced a new Tweet of the Week competition – anyone mentioning @wholefoods in their tweets is in the running to win a $25 gift certificate.

It’s a cheap and simple way to recruit customers to be part of its marketing channel. 


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