When it comes to using Facebook for business, the time you post is as important as the actual content.
Recent research conducted by Vitrue identifies the busiest times on Facebook, when users are posting and commenting the most.
The most popular times for users to post and comment are 11am, 3pm and 8pm, so scheduling your posts for these times should maximise your results. If you only wish to post once a day, make it 3pm as it’s the busiest time of the day. In fact, make it Wednesday at 3pm and you’ll get the busiest traffic of the week. The quietest time is a Sunday, so it might be best to give the activity a rest then!