Watch PepsiCo’s social media monitoring operation

Here’s a YouTube video of how PepsiCo is monitoring what people are saying through social media about its brand.

The company has a control room with banks of screens. It looks like a TV production room. But maybe it’s a glimpse of the future: showing how brands will need to re-organise themselves to keep fully informed about how stories and comments about their campaigns are playing out across the social web.

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