Twitter is testing a new analytics product which will provide the ability for companies to get deeper insights into the impact of their Twitter platforms.
It is reported that Twitter has started inviting a select group of users to test a new product. Earlier this year, Twitter executives said they would introduce this service by the end of 2010.
Through Twitter Analytics, users will be able to see a wealth of data about their account; for example, information about which tweets are most successful, which tweets caused people to unfollow, and who the most influential users are that reply and retweet their messages.
I understand that the product will be free, which further undermines the need for companies to be spending vast amounts of money on expensive Twitter monitoring tools.