LinkedIn has sat in the top three social networks for a while now. It’s the most popular professional network, but only 35% of users actually visit it every day. In fact, 16% only visit it a couple of times a month.
The frequency of visits isn’t the only way LinkedIn differs from its rivals Facebook and Twitter. The fact that only 20% of users click on adverts within LinkedIn would suggest they make more revenue from their services, like job searching and advertising subscriptions (39% of users pay for one of their services), unlike Facebook.
Do you use LinkedIn on a regular basis?