The future of news

Jeff Jarvis, the chief blogger behind the original famous assault on Dell, and now a leading thinker on the evolution of journalism, has issued an interesting critique of the future of news.

He is encouraging newspapers to become platforms for their communities and to engage and share more with the constituents of their online communities.

In a similar vein, Stuart Bruseth, vice president of global media relations for Shell, and a founder member of the Social Media Leadership Forum, recently used a piece in PR Week to encourage his peers to share content with their stakeholders.

These themes are explored in more depth in our report on Digital Media and the future of Corporate Reputation. Which I would encourage you to read if you have not already done so.

Through the rise of social media, the publishing of content is being de-professionalised, in the sense that it is not just the privilege of reporters and academics to make things public.  Anyone can say anything at anytime through social media.

Therefore it is important that producers of high quality information in the media and in organisations embrace the new tools that are available. Not least because these new tools present incredible new opportunities to bring important words and pictures to life.

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