Snoop Dogg: Cheaper the more you like him
Snoop Dogg, king of slow rapping and questionable music videos, has recently unveiled an interesting strategy for increasing Facebook likes – and sales of his perfume.
The price of his perfume reduces as he gets more
Currently, Snoop has close to 10 million Facebook fans. Last Thursday, he started to link to his shop, the “Shop Snoop Now” site, which features a range of his perfume products.
The first product to be featured on the site started at $7.99. When it passed the 100 likes level, the price was discounted by 10%. When 200 likes passed, it increased to 20% off. Finally, 300 likes led to a 30% discount.
It’s a useful way of combining Facebook promotions with an online store, and gives a subtle nod to group purchasing sites like Groupon too.
The only downside is that you’ll probably end up wearing a perfume that Snoop calls ‘Sexiest Fantasies’. There is possibly a reason why they’re on sale…
