Comic Relief is about to unleash another Red Nose Day, and this time it’s going to be making full use of social media, according to New Media Age. Celebrities will be coming in to tweet on the event on March 13, doubtless led by Twitter aficionados such as Stephen Fry and Jonathan Ross. Backstage content such as celeb photos and news will be posted online, and anyone wanting to buy stuff can do so on social networks.
As creative communications director Chris Ward says: “A lot has changed in the digital world since the last event two years ago.” Comic Relief is also planning to sustain the momentum with 44 days of digital activity. Channels on Flickr and Twitter will be launched on the day itself, hosted by celebrities, and a new channel on YouTube will be hosted by a group of super users.
All this digital activity is good exposure for Comic Relief’s sponsors, such as BT, Sainsbury’s, Subway, TK Maxx and BBC.co.uk. It will be interesting to see what effect it has on boosting support and making the day a success.