Red Bull joins the Facebook Places crowd with a scavenger hunt

Tim Lincecum throwing a pitch against the Los ...
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Facebook Places is starting to pick up speed now with popular brands stepping forward to offer promotions and activities. The latest company to use the location-based social media tool is Red Bull, who created a new promotion in San Francisco for the San Francisco Giants player Tim Lincecum.

The promotion focused on a scavenger hunt with autographed Red Bull baseballs, which are dropped off in 11 locations across the city. A photo of each ball, which represents each of the 11 strikeouts Tim has pitched, is uploaded at a specific location, and fans are then encouraged to check in to the location. The first fan to do so with Facebook Places and the password “San Francisco’s Got Wings” wins that particular baseball.

Other Facebook Places campaigns include one by the , where they’ve planted life sized wooden signposts, like those seen on the app, to remind students to check in and out. This is hoped to increase recruitment figures of students.

has taken to using it during his latest album launch, where those who checked in to his launch party won the chance to download three free songs from his album.

Three interesting examples of how to use Facebook Places. How would you use it

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