Obama launches new social media site

Through his campaign Barack Obama used social media tools to engage with and energise supporters. Through my.barackobama.com and sites like , and

Now he has launched a new site called change.gov, which is to accompany his time in office. Already Obama’s site is asking for feedback from supporters, but it is not clear yet how the new administration will use this information or how it could evolve to incorporate the views of the electorate into decision-making and policy-making initiatives. There is no reason why Obama cannot use social media tools in the same way as for example Starbucks which is sourcing ideas from customers in order to help improve their services. In fact it would be good if Governments did use social media more to liaise with people. What we need to see though is publication of ideas submitted, comments on them and updates on how they are being used or acted upon.


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